Communications Support to Ensure Tribal Peoples’ Rights Worldwide
Project location: WORLDWIDE, various locations
Project start date: June 2014 - Project end date: June 2015
Project number: 2014-013
Beneficiary: Survival International
Time span for this report: From June 2014 to June 2015
The goal of the project is to mobilize the press and the general public to prevent and put an end to atrocities and crimes committed against tribal peoples’ human rights.
In order to do so, Survival must give tribal peoples a platform to speak to the world. It also has to educate the public and the media about atrocities committed against tribal people, and use the internet to campaign, lobby and protest.
This project aims to support tribespeople worldwide by enabling Survival to target journalists, governments, companies, and supporters by email, and to host an exciting website to disseminate information where it’s most needed.
The goal of the project is to send out press releases, calls to action, invitations to protests and demonstrations, supporter updates and all the other emails that ensure the efficient running of Survival’s successful campaigns, and to underwrite the web costs associated with hosting information.
Activities implemented and methodologies applied
Throughout the project to date, Survival has used press releases and social media updates to drive traffic to its website. Over 50 press releases in six different languages were sent to thousands of journalists resulting in hundreds of mentions in the domestic and international press.
The voice of tribal representatives was amplified via the website, providing them with a platform to address the world.
Survival was able to keep its website fully updated with all the latest news on atrocities committed against tribes worldwide.
Over a million visitors were informed about breaking news and Survival’s urgent campaigns, and educated about the racism that underpins the portrayal of tribal peoples as backward and primitive simply because their communal ways are different. The organization could provide these visitors with a way to contact the representatives of governments and companies responsible for destroying tribal communities.
Survival asked supporters to take action for tribes in Brazil, Cameroon, Paraguay, the Philippines and West Papua. Updates by email were also seen by Survival supporters in over 100 different countries.
Thanks to the support of the Nando Peretti Foundation, Survival was able to continue giving a voice to dozens of tribal communities worldwide via our website and our numerous press releases. These tribal people could make a stand against the forces that would destroy them, resulting in the loss of their culture and even their complete annihilation.
As a result of supporter email action, thousands of emails were sent to government officials in Brazil, and the Philippines, and companies and organizations guilty of violating tribal peoples’ rights in Cameroon and Paraguay, defending the right of their tribal peoples to exist.